Image of the Google Apps for business rebrand to G Suite

(Re)Introducing G Suite

Late last year Google chose to bring more coherence to the branding around all their cloud services for businesses – and we thought it would be helpful to explain more. The overall ‘wrapper’ for everything cloud and business-related is now ‘Google Cloud’ – nice and simple! Google Cloud encompasses Chrome, Android, Maps, Machine Learning, Google Cloud Platform, and, of course, G Suite – the new name for the tools that we at Cobry are such big advocates of (formerly known as Google Apps for Work).


G Suite is much more than just a rebranding of Google Apps for Work though, the rebrand was decided upon by Google as they wanted the name to better reflect their overall mission of helping people everywhere work and innovate together.

Google Apps for Work was created ten years ago (back when it was Google Apps for Your Domain) to do just that — to help people everywhere work and innovate together, so businesses can move faster and go bigger.

Intelligent Tools

G Suite still offers all the same “intelligent” tools to businesses and encourages the easy sharing of data between people, devices, and locations. Some of the apps included are very well known such as Gmail, Drive, Calendar and Maps, but there are also plenty of lesser-known apps that can be incredibly useful like Keep, Sites, Forms and Vault. Google are promising new features for these apps in the near future, so you can be on the lookout for those announcements here.


G Suite is designed to help people work together, by collaborating in real-time. Google’s philosophy is that if organisations can take down the barriers between their employees and the information they require, then people can be empowered to work together and improve their speed of the process and really create the impact needed to compete in today’s market. These are all things we see businesses doing every day at Cobry so we hope the new name is just the next chapter in the story of how these tools can benefit organisations.

Work Anywhere

With G Suite, information can flow freely between devices, apps, people and teams, so great ideas are never left behind on forgotten memory sticks, they’re always with you on any device, thanks to the cloud. Google’s public cloud customers now include huge brands such as Coca-Cola, Evernote, Home Depot, Philips, Snapchat parent company Snap Inc. and Niantic Labs, the company behind the Pokémon Go app.


If you’d like to find out more information about what G Suite or the cloud, in general, can do for your business, please don’t hesitate to get in touch via and we would be delighted to have a chat.