G Suite For Startups

G Suite For Startups

While we see G Suite (formerly known as Google Apps for work) doing a great job for organisations of all shapes and sizes, start-ups tend to disproportionately favour it. Going out on your own and starting up a business can be quite a daunting thought, and with so many different variables to take into consideration, it’s no wonder that such a high percentage of modern day startups have turned to cloud computing and G Suite in particular. By setting up in the cloud, new businesses gain immediate access to a huge range of powerful IT tools, which is can be crucial to success when money’s tight in the early days.

There’s a great list of ongoing benefits for starting up in the cloud with G Suite, as well as minimising initial investment, so we’ve detailed EIGHT of our top reasons to dive head-first into the cloud from day one.

1. Investment

Startups are provided with incredible IT power at a very low cost through cloud computing. This means that they can put something as complex and taxing as IT infrastructure to the back of their mind, knowing that Google are looking after everything for them. startups can access a huge amount of apps and software, such as storage, analytics, accounting, documents and calendering etc. allowing them to run all of their daily operations without investing in any physical server hardware.

2. Scalability

Many startups can experience rapid changes in growth, so it’s important for your IT to be able to cope with the addition of new users and expanded storage space etc. – this is one of the reasons why G Suite is such a good fit. G Suite can be scaled up or down instantaneously; allowing businesses to increase or decrease their requirements at a moment’s notice with no extra cost. The scalable nature of cloud computing supports the unpredictable cycles of expansions that business goes through.

3. Flexibility

In the early days of a modern startup, flexibility is essential – many new startups won’t necessarily have a permanent office, or may not have the resources to provide company laptops for employees to use on the go. With G Suite, you can access your work on any device, at any time, from anywhere. So if you’re on your way to a meeting and need to make a last minute revision to some documents, you can do so on your phone through the Google Docs app. If the company finds a new place to set up, there’s no worrying about moving lots of hardware around, as long as you have an internet connection, you’ll be able to access all the same files from wherever you are.

4. Collaboration

Breaking down barriers to teams working together is where Google’s tools really come into their own for businesses. We’ve seen several instances where staff have actually been using Google’s collaboration tools ‘unofficially’ at work because it’s so much quicker to take a task to a conclusion. This is because G Suite provides users with the ability to work together on projects by accessing and editing the same documents smoothly in real-time. This allows employees to be more productive by sharing ideas with each other as they do so, regardless of where they are in the world. Because everything’s saved in the cloud, there’s also no need to worry about duplicate files and old versions cluttering up your folders.

5. Security

Protection of your systems is now, for us, the greatest strength of Google’s cloud-based suite. Since Google launched G Suite in 2006, there has never been a single incident where data was stolen directly. Google actually offer rewards to anyone who is able to expose any vulnerabilities in their security system so that they can continually improve it against the latest online attacks. Unlike on-site servers, G Suite requires zero downtime to update patches and security features, so businesses always have access to applications and data they need.

6. Freedom From I.T.

As well as saving on hardware investment and having access to high quality computing power, starting up in the cloud allows IT departments to spend time less time worrying about maintenance,  updates and bug fixes, and spend more time working on their own projects, driving innovation and pushing the business forward.

7. Community & Support

Launching a startup nowadays is like taking a huge leap of faith, and at times it can feel like you may have bitten off a bit more than you can chew, which is why it’s great to have a huge online community to turn to who are in similar situations to offer help and advice. Google Groups allows you to create and participate in online forums and email-based groups so that you can draw from others experience and make sure you’re using the best practices for startups like your own.

8. Analytics

One of the major reasons to launch into the cloud is to gain the opportunity to use powerful analytics across your IT infrastructure to gain a better insight into your business model. This can help startups workout where they may be able to increase their productivity and efficiency, as well as tracking their customers experience to make sure they’re providing the best service possible.


If you’re launching your own startup, or you’d just like to find out a bit more about G Suite and what it could offer you, please don’t hesitate to get in touch via info@cobry.co.uk. We would be delighted to have a chat about how we could help.