How do we work with Nonprofits?
While we enjoy helping any organisation with their move to the cloud, a particular pleasure comes from working with charities or other third sector organisations. Of course, much of the pleasure comes from being able to support the social good these teams are providing. However, we’ve also noticed that third sector organisations seem to be less well served by good technology advice in comparison with their private-sector counterparts – this is certainly something we’d love to play a role in changing. It’s always frustrating to see organisations struggling with their technology services but this is doubly so with charities who are so often working with highly constrained budgets.
There are a variety of technologies available to charities, and while we’ve worked with a variety, our particular area of interest is Google Cloud and all the benefits it can bring. In recognition of the unique contribution third sector organisations play in society, Google created a program called Google for Nonprofits (G4NP) that provides massively discounted or, in most cases, free tools to help nonprofit organisations grow and reach a larger audience.
We’ve had the pleasure of delivering Google for Nonprofits for organisations across the country, with a particular concentration around Glasgow and Edinburgh. Some charities ask us to help them make the move to G4NP while others have tried to do it themselves and then come to us for some support on making it really work for them.
Cut back costs and increase reach
The tools in G4NP help organisations in a variety of ways: reach new supporters, increase efficiency, and encourage supporters to donate to their cause. If you make the most of what’s on offer, these web-based systems can provide excellent visibility for any organisation while saving plenty of money in the process.
Google for Nonprofits also allows you to drastically cut back on IT costs and allows users to work together, from anywhere in the world. The cloud-based services allow you to collaborate in real-time with colleagues in the field, the office or those working remotely.
“82% of nonprofits reported cost savings after moving IT to the cloud”
(Nonprofit & Association Technology Trends)
“94% of nonprofits experienced security improvements after moving IT to the cloud”
(Nonprofit & Association Technology Trends)
What services are included?
G Suite for Nonprofits (formerly known as Google Apps for Nonprofits) offers your organisation the flexibility and cost-effectiveness of cloud computing as well as the ability to collaborate in real-time for free. The programme includes:
- G Suite for Nonprofits – A full suite of the latest cloud-based tools including email, calendar and file storage. G Suite allows for seamless collaboration across different devices and locations.
- $10,000 Adwords grant – Helps you to reach new audiences and raise awareness of your cause. This budget can be used to promote your website in Google searches to help users find you.
- Google Earth Outreach – Create and publish custom maps for your projects.
- Premium YouTube features – Unlocks premium capabilities designed specifically for Nonprofits such as donation cards and other CTAs. You can also gain access to dedicated production spaces around the world.
- Google One Today – An app that connects people to your cause and allows donations.
With so many offerings available from Google, it’s important to be clear on what’s what. Google for Nonprofits is not the same as Google for Education or Google Grants. Google for Education is for schools and further education institutions only. While Google Grants is included in Google for Nonprofits and is a free version of Adwords. It can be easy to confuse these, seeing as Google Grants is one of the most sought-after products within Google for Nonprofits.
Are we eligible?
To qualify for the program, charities must be registered with the OSCR in Scotland, England, Wales or Northern Ireland. If a third sector organisation is looking to make use of Google’s products but is not registered with OSCR, G Suite might be the best option.
While we’ve helped some organisations with the signup process, the steps are actually relatively straightforward – if your charity is already registered on TT-Exchange then it’s even easier.
Are there charities that are already benefiting?
You can see from the examples below that there are many different ways to use Google for Nonprofits. These case studies show a number of organisations, one of ours included, that were able to get the most out of the tools and really benefit their cause.
Whether you expect to be using these tools daily, or only occasionally, it’s always worth applying for G4NP, as no matter your level of use, they will undoubtedly boost your organisation’s work and increase your reach.
If you’re involved in a non-profit organisation, or you’d just like to find out a bit more about G Suite and what it could offer, please don’t hesitate to get in touch via firstname.lastname@example.org. We would be delighted to have a chat about how we could help.