March 31, 2023
4 min read

Why choose a sustainable Google Partner?

If you’re here, you’re probably on Google Workspace or are using the Google Cloud platform. That means you’ve taken a great first step to make your tech stack more sustainable! The value you’ll get out of this article totally depends on how high sustainability is on your corporate agenda.

Great, you’re still here! That probably means your care about how sustainable your business is, so I’ll save you the spiel about how it’s important; you already know that.

If your business is already using Google Cloud, then you're already aligned with the right provider on sustainability. Google has been a leader in sustainability for years and has made significant commitments to reduce its carbon footprint. By choosing a Google Cloud partner that is also B Corp certified, you can take the next step in your sustainability journey.

How to check a partner’s commitment to sustainability

There are multiple frameworks out there to help sustainable organisations find sustainable suppliers and partners, but the main one is B Corp.


If you don’t know already, B Corps are businesses that meet rigorous standards of social and environmental performance, accountability, and transparency. By working with a B Corp-certified Google Cloud partner, you can be assured that they are committed to sustainable practices and have a positive impact on the environment and their community.

Look out for that ‘B’!

Alignment is key

What do you look for in a partner? Presumably, someone that aligns with your values and turns you into a better version of yourself; well, that’s exactly what we aim to do at Cobry. Ideally, we take you on a sustainable journey where you benefit from being with an aligned partner, and we benefit from working with a business that is a great fit for us.

What can you do?

Well, you can keep reading - we go into detail as to what we can do for you, or you can have a chat with us, and we’ll tell you face-to-face - just pop your email down below.

What can we do for you?

“OK, Cobry - we get that you’re all about sustainability, but what can you actually do for us?”. Here are a few things:

Journey Planning

It’s about the journey, not the destination (well, maybe it is a little). Becoming a more sustainable business is a sustained effort.

If you don’t have a plan around your medium to long-term efforts, we can create a journey plan for your IT stack. Of course, there are other elements to consider outside of IT when it comes to this, but you can rest assured that partnering with us will have you covered on that part.

Sustainability Audit

Every email you send, file you store and webpage you open has an associated carbon cost. Reducing spam in an organisation can have a non-negligible effect on your carbon footprint.

We can help you find your organisation’s IT emissions and then score them after a period of time to see your improvement.

Move your workloads

Google Cloud is the most sustainable cloud; that’s a fact (as of writing this!); moving away from AWS and Azure and into GCP can have a huge effect on your IT stack’s greenness. Rightmove set up home on GCP. Why?

"[Google’s] commitment to 24/7 carbon-free energy by 2030 was a key driver for the move." - Rightmove

Rightmove made the choice to move due to Google’s sustainability efforts. More businesses have done the same. More businesses will do the same. We can help you do it!


Technology advances, and so must your company computers and laptops. This puts organisations in a buy-use-bin cycle when it comes to hardware. You can greatly extend that lifecycle, so you run through fewer loops of it by adopting Chrome devices.

  • Chromebooks consume up to 46% less energy than other devices.
  • You can extend the lifespan of existing PCs and Macs (by years) by converting them to ChromeOS.

Only to name a few!

We don't want to bore you with any more of our chat; if you’ve read this far, you’re definitely looking at options to drive sustainability in your organisation. Your next step is a chat with our Google experts.

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